The most important thing in any web business is traffic – lots and lots of traffic. Obviously, this assumes you actually have a reason for wanting this traffic. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. So, the critical step is to generate a steady flow of visitors.
How, then do you get traffic to your site?
Here are a few of the most popular way to get traffic to your site – for free:
- Web 2.0
- Article Marketing
- Video
OK, so how do they work?
Web 2.0 Sites
By web 2.0 we mean any site where the users actually create the content. What this means for you is that you can join into the community and add your own content. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
Articles Sites
Article marketing really builds on the Web 2.0 concept. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:
- Do your keyword research
- Write specifically to target these keywords
- Use anchor text links in the article and the “resource box”
Video
The last of this group is video marketing. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.
Here are just a few video marketing tips:
- Get a YouTube account
- Make your profile uncluttered by turning off all the modules
- Use the tags in your profile to enter the keywords you want to rank for
- Include a link to your main site in your profile
- Add at least one video to your profile
- For each video use your keywords in the tags, the descriptions and the title
Putting it all together.
This is a great overview to get your started generating massive traffic to your site.
