Answer this question: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!
Info marketing 101
First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
How do you make it work?
OK, the concept is simple. However, to succeed there has to be value in the info you’re selling. So the key is to figure out what people want. How do figure that out?
A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. Your goal is to find a common problem. For things that are causing people discomfort. Then just give them the answer in your ebook.
Power tip
If you’re worried about how to write and ebook. Consider this: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Just write some articles for your blog. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.
Why info products? Interestingly enough, we’re back to the name of this article How about 7 reasons why:
1. Ease
Once it’s built it runs pretty much on it’s own. And your customers need very little support. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.
You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.
2. Repurposing
When you have a created a few information products. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
3. Private label right
Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. An affiliate army
This is one of the biggest reasons of all. Once you have your own product. Other people can become your affiliates. Imagine having 100’s or 1000’s of other people promoting your products. Well, you *need* your own product to get affiliates.
7. Joint Ventures
OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
Summing it up
If you don’t want to sell digital products by now, then you’ve probably been sleeping. You’ll be the master of your destiny. Because you’re 100% in control. So just get started:
- Visit an “answers” site
- Find out what people need to know
- Start providing information
The steps on how to write an ebook are really that easy. And in short time you’ll have the foundation for your own info product.
