Don’t Go Broke Trying to Build an Online Business

Posted on May 31, 2011 by presellpro

Trying to Buy Success

How much are you spending to learn the tricks of the Internet marketing trade? Are you spending money left and right in hopes of finding the perfect internet business system? Do you have a habit of buying everything you can, hoping to find the one last piece of your profit puzzle?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Countless people find themselves buying the latest and greatest new systems.

And that’s totally understandable. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. Investing in new materials to stay on top of a quickly developing industry is reasonable. Making those purchases before you have a profitable business is a different matter, though.

Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.

You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.

The Right Kind of Purchase

How can you avoid dumping too much cash into things you don’t really need? It starts by building a rock-solid foundation. If you ignore the bells and whistles, you’ll see the IM is really based on a few simple premises.

You must have a product you can sell. You need to have a strategy to sell that product. You need to secure traffic to the website you’ll be using to generate sales.

That’s really all there is to it. All of what you do needs to relate directly to one or more of those core basics.

That means that you should start by building a solid foundation on all three fronts. Anything you buy as you’re building your business needs to address the construction of that foundation.

Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. You can start experiencing real IM success after that foundation is in place. Then, you can pay for those new products with house money instead of digging a hole for yourself.

How to Build Your Foundation

Getting the core of your business in place doesn’t require a massive investment. This is what you need to do.

  • Develop a holistic understanding of Internet marketing. You need to learn how things work from someone who’s spent time in the trenches.
  • Focus on ways to boost traffic. Traffic is one of the three core needs mentioned above. It’s arguably the most important component. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need to put eyeballs on your pages right away.
  • Find a source of ongoing assistance. A smart ebook can be worth its weight in gold. Solid tutorial videos are a great idea. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. You can become more efficient and successful when you’re on the receiving end of expert advice.
  • Don’t overexpose yourself. You need to build your foundation without putting too much of your limited resources at risk. Avoid overspending on the tools and information you need to build your business. Look for a business coaching program or mentoring arrangement that doesn’t cost more than you can afford.
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How and why to build an email list

Posted on May 29, 2011 by presellpro

You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Anything else is completely extraneous.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should be using those moneymaking approaches. That will involve closely following three important guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want people to sign up for your list, not to have them click away to something else.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

Online list building is a powerful way to improve your Internet marketing performance. The best marketers in the business rely on list building for a reason. The real money is in list building.

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Get indexed, get ranked, get traffic

Posted on May 27, 2011 by presellpro

No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.

How does free search engine traffic work?

The process works in a way that you have experienced many many times. You go to Google. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. So the real question is how you get that free traffic.

If you’re like most people you only click links on the first page or two. The truth is that this first page of results receives nearly all the clicks. And believe it or not, the first 3 results receive over 70% of the traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is search engine optimization?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The intricate formula Google uses to figure this out is really only known by Google. But there are several things that we know for sure.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Because Google already knows about these sites, it will follow the new links to you.

Twitter and Facebook updates are great places to put links to your site. Because these sites are indexed multiple times every day. And follows new links it finds immediately.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Great content

This is also called on-page SEO. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Each of these plays a roles in Google determination about your site.

Link juice

The next thing to consider is your links. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. The more inbound links you have the better your ranking will be.

One great way to get lots of inbound links is through web 2.0 sites. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And the more you do the better.

Make your site active

The last thing we know for sure is that Google likes to see active sites. Static pages that just sit may rank at first, but will fall off over time. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.

What you need to do is sign up with several forums in your niche. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it also gets people to your web page.

Conclusion

It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. And you’re already too busy, so you mostly likely will never do any of it.

Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

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Affiliate Marketing Revised

Posted on May 25, 2011 by presellpro

OK, forget everything you know about affiliate marketing. Everything you’ve been taught is simply out of date. And if you don’t change your tactics, you cannot survive.

You’ve been duped

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.

The bad news…

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next do some keyword research. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But, it’s all wrong.

Keywords are dead

This method worked a couple years ago. But it’s just too competitive to use keywords now. So, throw it all away.

A better way

All is not lost. Follow this method and win again…

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. You get paid when they take an “action”. Like completing a survey. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And find your target demographic.

Do image ad marketing

So you know what your promoting and you know who will be interested. Display networks allow you to target demographics with your ads. And let images do the work. And you don’t need to know or buy a single keyword. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summing it up

This is a great way to make money fast. Because getting started in CPA is free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And getting them to take an action is much easier than making a sale.

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7 reasons why you MUST have your own info product

Posted on May 23, 2011 by presellpro

Answer this question: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!

Info marketing 101

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?

How do you make it work?

OK, the concept is simple. However, to succeed there has to be value in the info you’re selling. So the key is to figure out what people want. How do figure that out?

A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. Your goal is to find a common problem. For things that are causing people discomfort. Then just give them the answer in your ebook.

Power tip

If you’re worried about how to write and ebook. Consider this: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Just write some articles for your blog. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.

Why info products? Interestingly enough, we’re back to the name of this article How about 7 reasons why:

1. Ease

Once it’s built it runs pretty much on it’s own. And your customers need very little support. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.

You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.

2. Repurposing

When you have a created a few information products. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Private label right

Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…

6. An affiliate army

This is one of the biggest reasons of all. Once you have your own product. Other people can become your affiliates. Imagine having 100’s or 1000’s of other people promoting your products. Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you don’t want to sell digital products by now, then you’ve probably been sleeping. You’ll be the master of your destiny. Because you’re 100% in control. So just get started:

  • Visit an “answers” site
  • Find out what people need to know
  • Start providing information

The steps on how to write an ebook are really that easy. And in short time you’ll have the foundation for your own info product.

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Using Web Audio for Success

Posted on May 21, 2011 by presellpro

There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. It boosts sales, too.

But why?

It’s not hard to figure out. Most of the web is cold and impersonal. It makes your site more “human”. It also makes your site feel more real. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.

The benefits of audio

You’ll receive two immediate benefits to your bottom line when you employ the use of audio. You will close more sales. Secondly, you will not have to spend as much to make the sales. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!

Some web audio ideas

A welcome message on your homepage. Most websites are cold and in-human. This could be all it takes to get your visitor to decide to stay.

Lead them by the had. Just like in the opt-in example. Use an audio message to lead your visitors through a process. And take them all the way through buying your product.

Testimonials for your product or service. Written testimonials are good. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Audio adds a level of higher believability. Which boosts your sales for sure.

Sneaky tick

Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. Plus people love audio products. Think about how popular podcast are. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!

How hard is adding audio?

It’s so simple you won’t believe it. You can find a lot of programs that create audio buttons for you. The software does all the work. The software creates the audio button code for you. Just paste the code you copy from the software. There’s nothing to worry about.

In closing

Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. And your opt-in rate will increase. And you can quickly produce products and website sales copy. It’s a less often used medium. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today. 😉

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Sneaky Affiliate Tricks

Posted on May 19, 2011 by presellpro

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. In order to survive you have to beat your competition. And the sea of information about this doesn’t make it any easier. Well, here’s on simple thing you can do that will put you ahead of the game.

Marketing with video

No one would deny the power and popularity of video. People love watching videos and that’s why they’re everywhere. Keeping people’s attention is so much easier using videos. So why wouldn’t you use it in your affiliate business?

Here’s how to use videos for affiliate promotions:

  • Record your testimonial
  • Walk-throughs
  • Record the order process
  • Record a preview of the members area

Do a testimonial video

This is probably the easiest of all. Simply turn on your recorder and talk. It does not need to be polished or pro. Seeing a real person on the other end helps your viewers make a buying decision. And honestly, if you mess up it just makes it seem more authentic. So serious, just turn on the camera and talk. And if you don’t want to show your face, use one of the next ideas.

Record a walk-through

This technique works slightly more subconsciously. Basically you’re doing a tutorial on how to use the product. And in the process you’re actually selling the product. If the product is useful, watching the tutorial makes them want to buy it. So pick some really helpful aspect of the product and show how to use that.

Do an ordering video

This could be the most powerful method of all. Record yourself placing an order. Nothing inspires your viewers to buy like watching you do it. In the first place it acts as social proof. Once they see you doing it, they feel more secure. This also makes your viewers trust you. People believe you’re giving them good advice if you take that advice yourself. And finally, it creates envy. It’s simple – you have it. Now they want it. You can add some extra punch to this by ending with: You’re gonna have to place your own order if you want to see the members area.

Do a preview video

This one is perfect for building up the value of what you’re promoting. You do a tour of the members area. And show them everything they get by ordering. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

You can do this!

No special skills are required. There are simple software programs that make it easy to create videos. The software really does all the work So there’s no need to even think about the technical side. Remain focused on the benefits:

  • Increase sales You’ll earn more affiliate commissions when you add video. People love video, so please use them.
  • Lower refund rates You’ll also have less of your commissions taken back. Your customers will know what they’re getting into ahead of time. So, very few of them will cancel their order.
  • Rise above the competition! This is such a simple technique. And almost no one is doing it. This puts you out in front of the rest.

So get serious about your affiliate business and add video in now. It’s your profit that’s affected by not taking action.

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Email List Building Strategies

Posted on May 17, 2011 by presellpro

You need a list. That’s a given. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. Just push a button and print money – literally.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

  • Your Landing Page
  • Your Bribe
  • The Opt-in Success Page

Your Landing Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. So, obviously it has to be well designed. And have an easy to understand opt-in form. And have a clear call to action.

The biggest mistake you can make is not having a clear call to action. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page add a compelling video to the page. You only have a few second to get your visitors attention – video helps! Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

If you don’t know how to make video, don’t worry. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that include video squeeze pages.

Your Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Nobody likes spam, so most people guard their email closely. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. For example:

  • A free report
  • Some useful software
  • Videos
  • An email series

It all boils down to content. And make it both helpful and informative. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. There are two important things about the email series. First, it must provide value to your subscribers. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And make money right away from your list.

Your Confirmation Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. You can either write the content pages on your own. Or pay a freelancer to write the content for you.

Summary

It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because once its built… You’re free to make money at the push of a button.

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Affiliate Business Tips

Posted on May 15, 2011 by presellpro

Presell like a pro

If you want to make more money as an affiliate, you must presell.

Before we begin, we need to first define what preselling is. There are two components to it – art & science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. And if it’s done properly, the process is completely sub-conscious.

In a nutshell, you provide value. And give them a link to the product you’re preselling. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Some major benefits of this process:

  • Preselling creates trust – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
  • Preselling is disarming – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. This means they are more open to what you’re saying. And your intention is conveyed more easily.
  • It creates buying readiness – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. For example, the sales message on the page you’re linking to. Being open to a sales message is what it means being in a buying mood.
  • It increases your sales – They arrive at the product website prepped to buy. Open to the sales message and feeling safe. The only thing that can result is increased sales!
  • It boosts customer loyalty – People like to make their own buying decisions. Versus being pitched or convinced. So they are happier with their purchase.
  • Your profits go up – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

Clearly preselling makes sense. You increase your profits. Your customers are happier. It’s a win-win-win!

How does it work?

You’ve learned the importance of preselling. And I hope you’re resolved to being preselling, too. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.

Part 1 – The art of it

Effective preselling requires gaining your readers trust in order for them to let down their guard. Honestly, the only way to do this is to provide real value in you content. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. So you send them to the product website with a hunger for more of what the product provides. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

It’s also a science

You also have to include some very specific things.

One of these key elements is the presentation of the information. You have to have your end in mind. In the end, you want to sell a specific product. You use the information to do this in one of two ways. First, you can provide useful but incomplete information. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. Instead you link directly to the product sales page. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? This is all part of the science of preselling. You “pre-cookie” your reader before sending them to the sales page.

Next, you want to make sure you’re linking on related words and phrases. Hyperlinked words are clicked more than anything else. And when the words are in context like this, it makes perfect sense for your reader to click them.

What you have now is a super powerful system for affiliate marketing success.

Unfortunately…

It’s extremely difficult to do this correctly. Let’s look at the skills required to pull it off: Awesome content. The entire process depends on your being able to provide useful information to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Writing to presell. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. While at the same time making them want more. The other approach is to reveal a self-evident problem through the information.

Choosing your products. After that you have to figure out which products you want to promote. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you mess it up, your referrals won’t be tracked.)

In closing:

Now you know exactly how to presell effectively. Using these techniques will increase your affiliate sales by 500% or more! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Make the extra effort required to propel your affiliate business to the next level.

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Traffic Generation Tips

Posted on May 13, 2011 by presellpro

The most important thing in any web business is traffic – lots and lots of traffic. Obviously, this assumes you actually have a reason for wanting this traffic. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. So, the critical step is to generate a steady flow of visitors.

How, then do you get traffic to your site?

Here are a few of the most popular way to get traffic to your site – for free:

  • Web 2.0
  • Article Marketing
  • Video

OK, so how do they work?

Web 2.0 Sites

By web 2.0 we mean any site where the users actually create the content. What this means for you is that you can join into the community and add your own content. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Articles Sites

Article marketing really builds on the Web 2.0 concept. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:

  • Do your keyword research
  • Write specifically to target these keywords
  • Use anchor text links in the article and the “resource box”

Video

The last of this group is video marketing. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

Here are just a few video marketing tips:

  • Get a YouTube account
  • Make your profile uncluttered by turning off all the modules
  • Use the tags in your profile to enter the keywords you want to rank for
  • Include a link to your main site in your profile
  • Add at least one video to your profile
  • For each video use your keywords in the tags, the descriptions and the title

Putting it all together.

This is a great overview to get your started generating massive traffic to your site.

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